By admin | Published:
January 27, 2012
Reachwide has matured from a young startup to an established online agency in year 2011. Around same time last year we were looking at the bad economic conditions and still fragile state of our business and were not sure what to expect next. But we had a commitment to persist and we decided to just go out and sell and sell more. We started 2011 with strengthening our sales force and expansion of our services in multiple mediums. We went beyond just print market and offered the full bouquet of advertising services. By the mid 2011 our whole team was busy 24×7 with the bookings that were pouring in. As we started to see the scale we also started to discover the problems associated with it. To keep our promise of quality and customer service we needed to streamline and automate backend processes even more. We also hired an advertising Industry veteran with 20+ years of experience in the domain to manage our sales operations and publisher relations. The overall result of our efforts was that we saw 400% growth in year 2011.
Reachwide launched in 2009 and we never raised any big money and though it took time for us but we have established. The thing we are most proud of is that unlike many startups we actually make money and we see our growth saga to continue without depending much on any external factors now. We have a sales pipeline to safely project over 200% quarterly growth. What has changed from last year same time is that now we know what to expect from the future and that is growth and expansion. So stay tuned!
By admin | Published:
November 18, 2011
Reports released by IAMAI last week suggest that India has crossed 100M active internet users mark. This is a 20% YoY growth of the Internet subscribers in India and there is a lot more to come. But how is this changing the advertising money spent in different media? The answer is, it is not. While Internet penetration grew in India and while USA witnessed -12% growth of the print media industry, India still recorded double digit growth of the conventional media industry and projects the same trend to continue in foreseeable future (source PwC). Interestingly, in India 73% users are using Internet for just music, video and email communication and are not a good target for any kind of advertising online. PwC reports that the current Internet advertising spend in India is at $170M and projects that it will reach $530M in 2015. There is a lot of hope fueled by possibility of affordable 3G in near future. Still compared to those figure, Indian print media advertising stands at $2.52B today and will hit $4.38B in 2015! see the PwC figures below:
At 85% share of combined ad spend, print and tv advertising together will still dominate over all other media and Internet advertising at 5% share (or $530M mark) in 2015 does not look any better than its 3% share today!
source: get the complete PwC report here: http://www.pwc.com/en_IN/in/assets/pdfs/publications-2011/India_Entertainment_and_Media_Outlook_2011.pdf
By admin | Published:
September 4, 2011
If you are looking to go beyond traditional advertising and into social and web media advertising then Reachwide can help. Our tele-sales executives can recommend various campaigns for popular internet advertising networks including Google, Facebook, Justdial and Yahoo etc. Generally speaking we suggest a 60%-40% split into traditional and social media advertising respectively. If you are into end-user centric business then you’d benefit more with spending little more on social media advertising and if you into b2b then you’d benefit most with spending into traditional media advertising. However, irrespective of the type of your business advertising into social media is now indispensable, and your competitors are probably already doing it. You should surely not wait either. Talk to our sales executive today to plan your social media campaign and you’ll be glad you did. To get in touch with one of our sales executives call us at (020) 4128-1069.
By admin | Published:
June 8, 2011
Advertisers from Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune, Kanpur, Lucknow, Kolkata, Chandigarh, Nagpur, Ahmadabad and Jaipur have used Reachwide.com for their print, online, radio and outdoor advertisement bookings. Reachwide.com has emerged as a one stop shop for one time personal or repeat SME advertisers for all their creative and ad release requirements in multiple media. We have about 60% repeat customer and some of them are with us for over 2 years now.
You can compare rates, design your campaign and book your ad in the media and publisher of your choice comfortably with Reachwide.com without having to leave your home or office. We have thousands of satisfied clients from all over India and we’d be glad to help you with your next campaign as well. For advertising in newspaper, online on any network, on radio or on any outdoor location get in touch with our sales team at: (020) 4128-1069 or visit us online at http://www.reachwide.com.
By admin | Published:
April 14, 2011
Reachwide.com is growing with huge momentum and has registered 5 times growth in first quarter of 2011 over last quarter of 2010. The growth has come from expanding Reachwide.com services to include multiple medium for advertising and from expanding the marketing channels. Reachwide.com service is now loved by over 60% repeat customers and many of them are with us for over 2 years. There are over 20 thousand ads booked by advertisers from all over India through Reachwide.com. Stay tuned as we bring more exciting news from Reachwide.com.
By admin | Published:
March 13, 2011
Reachwide has served thousands of SMEs from all over India and booked over 20 thousand ads in print media in past 2 years. Now Reachwide has announced outdoor, online and mobile advertising solutions for the SME market in India. We have pilot running in major cities of India for all-media advertising solution through one single platform. If you are a SME owner and are looking for a completely hassle free and integrated solution for advertising in any media then go to www.reachwide.com today or call us at 020-4128-1069.
By admin | Published:
January 11, 2011
M&K TechMedia Pvt. Ltd., the parent company of Reachwide.com, has received investment from a group of investors from UK. As part of the investment, the fund has nominated the lead investor Chirdeep Singh Chhabra to the advisory board. The funds will be used for procuring advanced technology for on-demand advertising, scaling up the operations, and undertaking new marketing initiatives in Indian and International markets. These funds will help the company significantly improve the advertiser experience and offer a wide range of advertising solutions to SMEs. The company was self funded until now and had turned profitable before procuring external funding in this round.
Reachwide welcomes the investors to the family! and wishes a Happy New Year to everyone.
By admin | Published:
October 31, 2010
We’ve been busy lately with hirings and improving infrastructure to address the burgeoning demand of the Reachwide.com service. We have just moved to a bigger and funkier office right in the heart of one of the major IT hubs in Pune! (see pic).
Now we are in the process of adding more publishers online and opening branch offices in Mumbai, Bangalore and Delhi NCR, so stay tuned for more announcements.
Happy Diwali!
-Reachwide.com Team.
By admin | Published:
August 25, 2010
Reachwide has crossed the ‘10 thousand ads in newspaper’ mark. A significant contribution of it comes from our repeat advertisers from small to medium size businesses domain. We have advertisers from all major cities of India including Mumbai, Delhi, Bangalore, Chandigarh, Chennai, Pune, Hyderabad, Kolkata, Jaipur and from US and UK.
Reachwide.com operates in SME and personal advertising space enabling advertisers to place advertisements in newspapers across the country. We have online and tele-assisted booking channels. For your newspaper advertising needs visit us online or give us a call at (020) 4128 1069.
By admin | Published:
July 9, 2010
There are several reasons why web startups fail. Most of them have a neat idea that can revolutionize how people use information, communicate or act; but a great percentage of them fail because they do not have a revenue model. Some of them fail because they have a cooked up revenue model which doesn’t fly when it is practically put into the market. Now a very few have a sound revenue model but some still fail because they can’t scale up to a level where profits can drive the growth. If you are a profit making web startup then there are certain things you can do to not fall into the scalability trap.
We recently had a visit from an investor from London and during one of the discussions the scalability topic came up. Following is what eventually came out as a roadmap for a web startup with sound revenue model looking to scale up.
Automation: An early stage startup has holes in the automation workflow which are processed manually thinking since they can be automated they will be filled one day. Well if you are planning to scale up now then today is the day to fix those holes. There may be holes anywhere from your supply chain to your core value configuration. Your workflow has to be self-running with ability to support massive traffic and without requiring any sort of manual support from end to end.
Networking: Just like people businesses also thrive when there is a support system around them. So network your business. Network with vendors, brokers, dealers, solution providers in your domain and even with businesses you are going to disrupt. Help others in your domain to improve their bottom lines with your solution. This will not only improve penetration of your solution in the market but will also provide alternative revenue streams that you never planned for.
Deliver Satisfaction: Now we all know it is cheaper to retain a customer then to acquire one. Most of the SME businesses in India actually just survive with repeat customers and therefore save huge on marketing efforts. So make sure that your customers feel that they are served well so that you get repeat business from them. If you put this in your company’s mission right at the foundation stage then it will help you in long run. Your margins will be bigger than your competitor’s because you will be marketing less. Think about how much Apple advertises and its repeat customer base.
If you start with these three from the day one then it will be unlikely that you won’t be able to scale up your company. Thoughts welcome.
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